We help guide businesses and execute communications strategies that enable them to connect effectively with their stakeholders through traditional and evolving media channels.  

Our senior consultants have advised companies across a range of sector specialisms including technology, media, telecoms, energy, mining, commodities, healthcare and support services.

We deliver high quality, experience-based counsel coupled with first class execution that addresses the communications challenges for companies in today’s highly competitive environment.

Our services include

IPO

Vigo’s consultants have led many IPOs across a range of sectors and understand the challenges facing companies coming to the capital markets for the first time. We can advise clients on how best to negotiate these areas without compromising understanding and appreciation of their equity story. In addition, Vigo can assist companies in building up their internal IR teams in preparation for life as a listed business facing the scrutiny of investors, analysts and financial media, and other relevant stakeholders.

Secondary fundraisings

Vigo has assisted many companies in raising equity and debt capital once listed. Ensuring clear messages are communicated regarding the use of proceeds and the pricing of such offers is a key part of our work with clients during what can be high profile and much scrutinised transactions; as well as managing market expectations around both the quantum and timing of such raisings.

Mergers and acquisitions

Vigo’s consultants have supported clients through many mergers and acquisitions as well as asset purchases and disposals. We have advised companies on a range of transactions in various territories and work with them throughout what can often be quite drawn-out processes to communicate the benefits of the transaction to their key audiences (usually analysts, investors and financial media but often other stakeholders such as governments or NGOs). We also advise clients on how to deal with leaks of potential deals and how to manage or limit the impact of such exposure in a way that protects the ongoing transaction.

Digital and social media

The internet has completely transformed the traditional media landscape and social media continues to grow in importance as a communications tool. Both retail and institutional investors use digital media to form a perception of a company which will potentially influence an investment decision, whilst journalists and analysts are increasingly using the medium to break news and broadcast opinion. Monitoring digital chatter among stakeholders can help with the early identification of issues and industry trends. Vigo’s consultants have advised on a wide range of digital activities including strategic social media management and content development and corporate website writing.

Analyst and investor relations

As commissions derived from secondary trading continue to decline and the lines become more and more blurred between market commentators and analysts, it is important that clients have access to the leading sector analysts on a regular basis to educate them on the equity story, update them on progress and contextualise their evolving developments. Our contacts and long established relationships help smooth that path. Similarly, successful investor relations programmes now demand a bespoke approach depending on the client’s specific needs and the point in their lifecycle. Vigo provides such appropriately nuanced programmes with flexibility built in to reflect changing circumstances.

Corporate reporting

This remains the most regular means of communicating with investors and analysts for clients and as such is a key interface with the audiences that matter. Vigo has very long-standing experience both in-house and as consultants in managing the reporting process throughout the corporate calendar, both in terms of content and logistics. From results drafting to organising sell-side meetings our consultants have run such processes for many years and are able to advise companies both on best practice and maximising the impact of their corporate reporting.

Profile raising

Corporate profile and positive perception is essential to successful engagement with the capital markets, customers and stakeholders of all types. Whether building the profile of a largely unknown start-up company or increasing market awareness of a long established brand, Vigo is experienced in formulating engagement strategies and marketing collateral, and effectively communicating with a company’s target audiences to raise its profile where its voice needs to be heard with the audiences that matter.

Improving sentiment

Improving sentiment is an important aspect of our day-to-day role as a financial public relations agency. Vigo’s consultants have longstanding experience of capital markets and with our extensive sector knowledge and deep understanding of the continually evolving media and regulatory landscape, we are ideally positioned to advise clients at every stage in their life cycle. Many investors are driven by sentiment and our valuable insight into market intelligence ensures that the Vigo team is well equipped to advise clients on market perception and improve overall sentiment.

Crisis response

When unexpected events or operational incidents occur, a rapid and effective response can make a huge difference to how a company emerges from the situation reputationally, with a long lasting impact on the perception of management and other indicators of sentiment towards the business such as the share price, or the ability to attract staff. Having advised on many difficult situations for clients, Vigo’s senior consultants are able to support companies through what can often be trying circumstances where the benefit of experience can be invaluable.

Litigation communications

Strategic deployment of messages is of paramount importance during legal disputes both in terms of supporting the litigation through media relations and retaining the support of stakeholders. Vigo’s consultants have advised on a wide range of high profile corporate litigation situations leading up to and during High Court hearings, judgments and appeal proceedings. We work closely with the lawyers to provide valuable strategic and tactical support through carefully deployed communications. Such strategies have contributed to delivering positive outcomes for clients involved in corporate litigation.

Government relations

Much of Vigo’s work involves the management of communications surrounding the relationship between industry and Government. Vigo Government relations activity includes working effectively with its clients to communicate with members of Government to generate political or diplomatic support for critical issues.